"Enshittification cycle" is exactly the right word for this process.

Why is Netflix putting the screws to its customers? It’s part of the enshittification cycle, where platform companies first allocate surpluses to their customers, luring them in and using them as bait for business customers. Once they turn up, the companies reallocate surpluses to businesses, lavishing them with low commissions and lots of revenue opportunities. And once they’re locked in, the company starts to claw back the surpluses for itself.
Netflix wants to chop down your family tree
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Cory Doctorow
Thomas Wolsey
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Feb 7, 2023
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"Enshittification cycle" is exactly the right word for this process. It's deliberate and it's insidious.
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Written by Thomas Wolsey
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Global wanderer, Olive grove owner; Literacy and education expert. @TDWolsey www.literacybeat.com Sign up for my list https://thomas-wolsey.medium.com/subscribe
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